ggAn exciting opportunity has arisen for an experienced Marketing Executive to work in an innovative, fast paced environment
Reporting to the Marketing Manager, you will be actively involved in delivering the company’s B2B marketing strategy and activity plan.
This role offers broad exposure to multiple marketing functions, both online and offline, so you must be skilled in managing projects while ensuring quality in the execution of each campaign.
Key tasks include:
Support Marketing Manager in the development and execution of marketing and communications plan to timescales and budget.
Writing insightful and engaging content across a variety of media including email, web and print (e.g. reports, white papers, blog).
On-going development and update of website and social media sites with relevant content.
Working closely with sales team to deliver lead generation campaigns (telemarketing, direct mail, e-shots).
Assisting with the development of corporate collateral including datasheets, case studies, presentations, films and live demo materials.
Executing communications activity (press releases, newsletters, award submissions).
Planning and organisation of event activity from trade exhibitions and conferences to hospitality and internal events.
Regular reporting and analysis of campaigns and events.
Management of prospect and client database for targeted internal sales activity.
Planning, executing and measuring marketing campaigns.
Some extra additional administration work within the company may be required from time to time.
Skills and experience
Marketing qualification to degree level (2nd class or above)
Demonstrable B2B marketing experience ideally within the IT sector.
Experience of developing and delivering social media and web strategies.
Excellent written English.
Excel, Word, PowerPoint skills are essential
HTML and InDesign skills are desirable.