Marketing Executive – Finance
| Location: | Harpenden |
|---|---|
| Term: | Permanent |
| Salary: | £Dep on Exp |
| Reference No: | ARMSMKEX |
Marketing Executive – Software Systems, Harpenden
Our client has enjoyed strong growth in revenues in recent years, and are looking to develop their marketing capability to meet the demand for new business opportunities from their growing sales team. Whilst the business provides system solutions to industries across theUKmid-market, they would like to broaden their vertical marketing approach within specific sectors.
Their core finance solution provides end-to-end functionality which is particularly suitable for professional services and not-for profit businesses, and as such these represent key vertical markets. Specific examples within these vertical sectors would include:
- Consultancies
- Marketing & PR agencies
- Architects
- Accountancy firms
- Recruitment businesses
- Charities
- Housing Associations
- Care Homes
The successful candidate will be required to play a key role in the Marketing Team, assisting the Marketing Manager in the identification and qualification of activities to raise awareness of their financial products and to generate new business sales leads. This position would suit someone who has worked as a marketing assistant or marketing executive with experience in the relevant areas and looking to progress their career.
The role:
You will work closely with the Marketing Manager and product development, sales and consulting teams to develop and deliver a program of activities, including but not restricted to:
- Events
- Networking opportunities
- Direct marketing campaigns
- Web campaigns
- Industry speaking opportunities
- You will be expected to develop a high level of understanding of the target market space and will be working with the internal creative team as well as external agencies to ensure that campaigns are both relevant and compelling.
- You will take a pro-active approach to identifying and facilitating key relationships in the primary verticals of legal, education and care – working with both the Marketing Manager and Group Head of PR to drive activity to influencers.
- You will need to input into creating content to support lead generation and awareness campaigns for both vertical and horizontal promotions – this will involve keeping up to date with industry issues, compelling events and compliance etc.
- You will be required to help define messaging for campaigns, working with the product team to understand what is relevant. In addition to creating briefs, you will need to be capable of creating first draft copy for campaigns/profiles etc. and will work with the copywriters to ensure that final copy is fit for purpose.
- They use a number of external providers to generate leads, you will be involved in briefing/training suppliers as appropriate.
- You will need to develop a thorough awareness of competitors in this market space, keeping up to date with new products and business developments. You may be required to present this information to groups within the business.
- Ensure consistency across all marketing materials in line with corporate brand & current messaging
- Lead processing is a vital part of the team responsibilities and you will be required to assist with this at any point but particularly during busy periods and covering holidays.
- Adhoc – all other marketing related activities including assisting the sales team with creation of presentations, branding of sales communications and managing suppliers.
Skills / experience / attributes:
Essential |
Understanding of marketing & business objectives |
Appreciation of the full marketing mix to deliver results against specific objectives |
Experience delivering integrated campaigns |
Ability to work with a varied group of colleagues from different disciplines |
Able to work on own initiative |
Experience of administrating and managing the logistics for internal and external events |
Ability to manage multiple projects |
Good attention to detail |
Ability to prioritise and manage own time effectively |
Demonstrable experience in a marketing executive role |
Competent user of Microsoft Word, Excel and Powerpoint |
Whilst based in the Harpenden office, a willingness to travel to other offices, customer sites or event locations as the job requires |
A car owner with a fullUKdriving license |