Senior Insight and Analysis Manager (12 month fixed term contract – maternity cover) – 100% remote option OR London HQ base – national UK charity.

In this role, you will lead and transform the charity’s approach to insight and analysis, helping them become a pro-active and data driven organisation. You will ensure that insight and analysis is used to shape their decisions, and achieve their ambition. By supporting the delivery of their ambitious Data Strategy, you will ensure that they connect with their target audiences.

Senior Insight and Analysis Manager (Remote or Office based) – Key Deliverables:

• Maximise customer engagement through the use of insight, providing recommendations for improvement through analysis and testing.
• Lead the Insight and Analysis team to increase effectiveness and efficiency, especially within their Database Marketing activities.
• Translate their Data Strategy into practical change around how they use data and the tools they use to maximise customer engagement.

Senior Insight and Analysis Manager (Remote or Office based) – Expected Experience:

1. Experience of using data and insight to drive an increase in customer engagement.
2. Deliver change in how data is used across an organisation.
3. Resolve technology barriers and challenges to achieving success.
4. Experience of marketing techniques that build long term engagement with customers.
5. Apply a strong understanding of compliance regulations in respect to data and GDPR.
6. Prioritise activities that add value to their work and provide the most impact.
7. Experience of leading and managing individuals and teams through change.
8. Be a role model to the team and others in the organisation.
9. Confidently direct and deliver activities that involve significant stakeholders and multiple outcomes.
10. Bring together teams and individuals to unite with common goals and achievements.
11. Build effective relationships with stakeholders to understand and develop business requirements for activities.

Senior Insight and Analysis Manager (Remote or Office based) – Qualifications:

• Insight or marketing qualification (Desirable)