Article 1: Facebook. Heard of them?
If you haven’t, it’s a social networ….oh forget it. Of course you have but it’s worth us looking at the stats: The company has a market cap of $305 billion, there are1.6 billion monthly users (more than WhatsApp, Twitter and Instagram combined), 300m photos are uploaded every day and 300,000 statuses are updated every minute. That notwithstanding, Mark Zuckerberg is now worth $50 billion. It’s safe to say it’s a business that has done pretty well.
They have also come top of yet another list. This time it’s The Lighthouse Company’s Shipping Forecast New World Talent survey that asks 600 c-suite executives (called c-suite as it refers to a corporation’s senior management – CTO, CEO, COO etc) from advertising, media, tech and marketing their opinions on the state of recruitment in the UK.
Facebook was named ‘best performing company for recruitment’ ahead of other media giants like ITV, Channel 4 and the7stars. One example of Facebook’s forward-thinking recruitment processes is their trial of the ‘Rooney Rule’. It was named for NFL’s Pittsburgh Steelers owner Dan Rooney and the rule requires recruiters to interview at least one black or ethnic minority candidate for every Head Coach or senior football position, and Facebook translated that to their own recruitment.
The ‘could do better’ list was topped by Twitter…
Article 2: PLEASE Think Before Hitting ‘Send’…
It’s a message you’ve heard a dozen times – probably this week alone – but there’s evidently no harm in repeating it for all those who STILL believe you can do or say anything you like on Facebook, Twitter and even LinkedIn now with no comeback whatsoever.
If you want to flirt with people who are expecting to be flirted with, download Tinder. Don’t do it if you are a well-known industry professional. Back in September, Charlotte Proudman, a 27-year old barrister and Ph.D. candidate connected with a 57-year old, well-known and well-respected solicitor on LinkedIn. After thanking her for connecting, he said ‘I appreciate that this is probably horrendously politically incorrect but that is a stunning picture!!! You definitely win the prize for the best Linked in (sic) picture I have ever seen.’
She replied with this shut-down; ‘I find your message offensive. I am on LinkedIn for business purposes, not to be approached about my physical appearance or to be objectified by sexist men. Unacceptable and misogynistic behaviour. Think twice before sending another woman (half your age) such a sexist message.’
After she got the message, she decided to tweet it out to see how many other women had experienced something similar and she was ‘overwhelmed’ with the response
The lawyer in question subsequently issued an apology through a legal news website and as far as we can tell, the matter is over. But, if you’re about to flirt, be offensive, sexist, misogynistic potentially libellous or threatening online, even if you think it’s completely benign or ‘just a laugh’, take a moment to read what you’ve typed before hitting ‘send’, ‘tweet’ or ‘post’. It could very well be the worst spilt-second of your life…
Article 3: Refugees Are People Too…
Pick up any paper or go to any news site and the headline story will be about the migrant crisis. In 2015, Germany took in 1.1m Syrian asylum seekers, but this isn’t an article about politics or our views on what’s happening, it’s a story about two students who decided to do something amazing.
David Jacob and Philipp Kuhn, Communication Design students at HTW Berlin have created the world’s first online job platform for refugees in Germany called Workeer and it was designed to be the first point of contact between refugees and potential employers. The site lists a whole plethora of jobs, from manual labourers all the way up to engineers and software developers and employers can post jobs on the site and advertise the skills their particular business needs.
Co-founder David Jacob said ‘refugees have better access to the internet than most people think’ although there are still plenty of hurdles to jump through to secure work for a foreign national. A law graduate from Damascus, Houssam Y, who has found himself in Germany wants a job that showcases his impressive skills but he said he’d take ‘an apprenticeship or any odd job – anything. I don’t want to live without work. I want to pay my way through life.’
The site is gaining some great traction in Germany (currently it’s just in German) but we hope that Workeer (or similar) finds its way across Europe but Jacob and Philipp know what they’re up against – ‘the great response to Workeer has meant that many job seekers and employees have registered. Many of them have created already exemplary filled profiles and job listings. However, there are many potential improvements to be made. We now want to build a team, which takes care of this bigger problem.’
Good luck guys and kudos to you. The refugee crisis that has engulfed Europe needs people like you two who aren’t afraid to say ‘what can we do to help?’
Article 4: 2015 – Recruitment’s Best Year – EVER!
Here’s the headline fact – since the 2008/09 recession, recruiters have put four million people into permanent jobs! Go on, crack out the Champers, you deserve it!
In November, the REC released their eighth annual Recruitment Industry Trends Survey and the 2014/15 numbers are very, very impressive indeed:
- 634,000 people were placed into permanent roles via a recruiter
- Just 1% of agencies working on permanent placements are accepting margins below 10% whereas more than a quarter (26%) are securing margins of 20% and over (up from 8% last year)
- On any given day in 2014/15 1.2 million people were out on temporary, contract or interim assignments via a recruiter, up 3.6% y-o-y
- More than 103,000 people now work in the recruitment industry, up 7% from 2014
- Average annual sales per consultant working in permanent recruitment were £96,00
- You can have a look at the infographic here, and REC Chief Executive Kevin Green said ‘This is a very exciting time for recruitment. Overall turnover has increased, employers are making more use of agency workers, contractors and interims and recruiters filling permanent vacancies are commanding better margins in a tightening jobs market. This report provides invaluable benchmarking data for our members for assessing how their businesses are performing compared to overall industry averages and to agencies operating in their sector.’
He continued in a more profound, existential manner…’ Every day recruiters change people’s lives and make businesses more prosperous. Our industry is the engine that drives the UK labour market, enabling people to find work and businesses to find the talent they need to succeed.’
However it’s dressed up, we all did good last year and long may that continue!
Article 5: The Candidate Experience is Getting Better, We Promise…
Honestly, we do! Or, more specifically, LinkedIn are telling us that it’s getting better. A massive 62% of talent acquisition leaders said employer branding (the process of promoting your business to a specific target group) was a top priority at their business and further, one of the best ways to enhance employer branding is to offer a great candidate experience during the job hunt.
As an employer, what elements of the candidate experience should you be looking to improve upon? Here are a few tips we came up with over lunch….*
*LinkedIn came up with them after a lengthy and presumably very expensive survey process involving more than 20,000 and many hundreds of hours…
69% – candidates who want to know the role’s responsibilities When you’re offering a job list the responsibilities rather than let the candidate guess
8/10 – the number of professionals who say a negative interview will make them change their mind about a role The interview can be make-or-break when it comes to securing top talent.
49% – percentage of candidates who want their business questions answered
As the interviewer, you know all about the specific role but how much do you really know about the ins and outs of the business as a whole?
77% – candidates who want good news by phone
If you’ve got good news for a candidate, rather than an impersonal email or worse, one from your PA, pick up the phone!
6/10 – number who want you to feedback updates
Feedback isn’t just ‘congratulations’ and ‘bad luck’. Candidates want constant communication while they’re being considered for a job.
94% – want feedback if they are rejected…but only 41% get it….
Candidates appreciate it and it will help them with their future experiences in the job market but above all, it’s common courtesy.
You can see the full article here but if you hadn’t heard the phrase ‘employer branding’ before, now’s the time to look it up!
Article 6: Is Diversity the Buzz Word of 2016?
Have you heard of Angelica Coleman? No? If you haven’t, she worked for Dropbox from 2013 until 2015 when she left. It’s a common story in the work place – people get jobs, work for a few years, look around for better jobs and then leave when one comes up. There’s nothing really surprising about that which is probably why you haven’t heard of Angelica Coleman.
Except this isn’t that. There’s a little more to the story. Angelica Coleman is African-American and was, quite remarkably, in 2015, told this by a white manager: ‘If you ever want to be anything other than an admin, you need to go somewhere else.’
After leaving, she said ‘I left Dropbox because as a black woman working on bettering myself, the tech industry doesn’t give a shit. Even with the skills to do more, if I had stayed at Dropbox, I would have always had the submissive role of serving others and never calling the shots. Why? Because a white manager didn’t want to see me do more.’
This isn’t the era of Rosa Parks. This is 2015 and diversity in the workplace has either become a massive hot potato or vital. We’re not sure which.
The biggest tech companies have all hired a Head of Diversity (Google, Facebook, Twitter, Pinterest, Yelp and Apple) and of course with multinational businesses like these, implementing a global diversity policy is, ironically, difficult, but what about smaller companies?
In another ironic twist, virtually all corporate diversity policies are still failing to meet even the most modest diversity targets because…wait for it…they lump all diversity groups together. You couldn’t make it up.
School taught us that stereotyping is wrong (definition: a simplified and standardised conception or image invested with special meaning and held in common by members of a group) but having a diversity policy is a good start. However if you employ a ‘recruit all diversity groups in the same way’ model you’re setting yourself up for a huge fail because the very elements that make groups diverse in the first place means that ‘one-size-fits-all’ will never work.
Diversity in the workplace is vitally important but the diversity has to be diverse, if you get what we mean…
Article 7: The LinkedIn Seven Deadly Sins Recruiters Commit…
As a recruiter and more importantly a business owner, it’s not always been plain sailing, especially in the first year or so. There’s a lot to learn about running a business and especially a recruitment business. But, slowly and surely, we got there. Then, we got involved with social media…
Our LinkedIn page is regularly updated with recruitment-based stuff but according to socialtalent.co, there are seven deadly sins that recruiters use every day on LinkedIn which, if you recognise, you really ought to stop….!
- DO NOT publish job ads as blog posts. People don’t want to read bullet-pointed lists of skills. They want thoughts, ideas and advice from industry leaders.
- DO NOT spam someone offering them deals on carpet cleaning immediately after connecting with them. Your message will get deleted and so, probably, will your profile.
- DO NOT post shouty ‘we’re hiring’ messages. Social media is all about having a conversation, not a platform to see who has the loudest voice.
- DO NOT use impersonal InMail. Connect with the people you want to talk to, don’t hide behind your connections. You’re a recruiter and you are supposed to have mastered the art of effective communication.
- DO NOT use the top search bar to look for relevant skills and keywords. This is, according to LinkedIn, a cardinal sin and one that ‘low performing recruiters tend to start almost all of their searches.’ Use the Advanced Search facility and use Boolean search strings. You’ll need to do some research on this but it does work!
- DO NOT scrimp by using a free account to try and recruit. You can’t cheat the system regardless of if you think you can. Search results are weaker and more diluted and for a few pounds a month you become more competent as well as more committed as now you’ll want an ROI.
- DO NOT hide away on LinkedIn. As a recruiter who bases his or her career on honesty and professionalism (we bet that’s what it says on your website anyway), you need to be visible. When you contact people they need to know immediately who you are, what you look like and where you’re from. You can’t start a professional relationship like you’re the Scarlet Pimpernel.
Article 8: The Best Recruitment Video of the Year (and it’s only February)
You don’t need to be Spielberg to create a fantastic recruitment video. You don’t need to spend tens of thousands of pounds of a team of bearded hipsters from Shoreditch to come and shoot an avant-garde take on your business for three days, nor do you need to employ perfectly-proportioned models to do your bidding for you.
All you need is a camera and a happy workforce who genuinely love what they do, who they do it for and why they do it. When you’re making a recruitment video, do what the guys at American Metal Roofs from Charlotte, Missouri have done. Give appealing reasons to work there. That’s it.
Take a look at the video here and take notes! This is how to make a recruitment video.