This growing company is looking for an ambitious Digital Marketing Manager to join the team on a full-time basis. You will play a key role in leading digital marketing efforts to achieve ambitious customer acquisition objectives. You will lead the strategy, planning and execution for all digital marketing activities (i.e. PPC advertising, email marketing, the company website, SEO and social media).

You will research market trends, customer behaviour, competitor activity and suggest future improvements; reporting on campaign results, website traffic and digital engagement.

Knowledge and skills

• Excellent communication skills, i.e. written and verbal, to develop a wide-range of materials; and ability to interact effectively with clients from different demographics
• Digitally savvy and interested in digital marketing industry
• Highly organised and prepared
• Ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organisational skills
• Proficiency with LinkedIn, Facebook, Instagram and other digital marketing platforms
• Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies

Responsibilities will include

• Managing day-to-day social media strategy and activities
• Creating content calendars, preparing scheduling and posting approved content for multiple social networks
• Understanding the client, the message they are trying to send, and the target market that will be used to portray that message
• Generating compelling content that will effectively reach target markets
• Composing blog content monthly
• Performing social media audits and presenting reports to clients to better understand their needs each month
• Creating and managing paid promotions and ad campaigns
• Monitoring effective benchmarks for measuring the impact of Social Media programs. Analyse, review, and report on effectiveness of campaigns to maximise results
• Working directly with management to create social images, video, podcast, thumbnails, blog images etc.
• Monitoring, listening and responding to users’ comments within pre-agreed Service Level Agreements.