Potters Bar Archives - Asset Resourcing

This growing company is looking for an ambitious Digital Marketing Manager to join the team on a full-time basis. You will play a key role in leading digital marketing efforts to achieve ambitious customer acquisition objectives. You will lead the strategy, planning and execution for all digital marketing activities (i.e. PPC advertising, email marketing, the company website, SEO and social media).

You will research market trends, customer behaviour, competitor activity and suggest future improvements; reporting on campaign results, website traffic and digital engagement.

Knowledge and skills

• Excellent communication skills, i.e. written and verbal, to develop a wide-range of materials; and ability to interact effectively with clients from different demographics
• Digitally savvy and interested in digital marketing industry
• Highly organised and prepared
• Ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organisational skills
• Proficiency with LinkedIn, Facebook, Instagram and other digital marketing platforms
• Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies

Responsibilities will include

• Managing day-to-day social media strategy and activities
• Creating content calendars, preparing scheduling and posting approved content for multiple social networks
• Understanding the client, the message they are trying to send, and the target market that will be used to portray that message
• Generating compelling content that will effectively reach target markets
• Composing blog content monthly
• Performing social media audits and presenting reports to clients to better understand their needs each month
• Creating and managing paid promotions and ad campaigns
• Monitoring effective benchmarks for measuring the impact of Social Media programs. Analyse, review, and report on effectiveness of campaigns to maximise results
• Working directly with management to create social images, video, podcast, thumbnails, blog images etc.
• Monitoring, listening and responding to users’ comments within pre-agreed Service Level Agreements.

As our client’s Social Media Executive, your objective is to successfully manage all their social media output, educating and engaging with their existing / potential customers and, in turn, generating a regular flow of new business leads. You will support the owner’s business growth ambitions through the day-to-day running of social presences, constantly considering ways for new customers to engage with them.

Job Description:

To develop new business leads through successful management of the social media strategy.
Create and manage the daily social media accounts activity. This includes preparing posts, planning, scheduling posting, online advocacy, community-outreach efforts and partnerships with influencers.
Seek out customer reviews and respond professionally
Reply to any feedback left in social media comments.
Work with colleagues, take pictures and make videos with them, and prepare live streams.
Analyse the results and summarise them in a weekly report.
Proactively keep up-to-date and educated on social media marketing developments and trends, and, where applicable, implementing these for the brand.

The ideal candidate would:

Be a social media obsessive, with knowledge on all of the latest social platforms; building and engaging communities on Facebook, Instagram, Youtube, Twitter and Pinterest
Be highly enthusiastic and excited about all the possibilities that the evolving landscape of social media represents
Be well-versed with social media trends and an active user in personal and – ideally – professional life.
Be proactive and takes imitative to explore new ideas for our client to reach out to new users

Have knowledge of analytics on social media – you know where the key metrics are and you can evaluate the performance of your work.

Have some relevant Marketing/PR Exposure ideally at a Marketing/Creative Agency/PR Firm.
Have had some exposure to marketing – traditional or on-line
Be fluent in spoken and written English

Job Location: Potters Bar

Digital Marketing Manager

Social Media Executive

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